Diamonds Aren't Rare: De Beers' 1947 Scarcity Trick and Your Career
Diamonds went from 10% to 80% of engagement rings in one generation. De Beers faked scarcity. Your career has the same opportunity — here's the Cialdini playbook.
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By Avinash Chate — Maharashtra’s #1 Corporate Trainer & Motivational Speaker. Published 2026-06-17.