Royal Enfield's Identity Strategy: What Siddharth Lal Refused to Copy
In the 1990s Royal Enfield was near collapse. Siddharth Lal refused to copy Honda or Suzuki — and rebuilt India's most iconic motorcycle brand on pure identity.
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By Avinash Chate — Maharashtra’s #1 Corporate Trainer & Motivational Speaker. Published 2026-05-24.