Siddharth Lal's Identity-First Strategy: Royal Enfield Comeback India 2026
Royal Enfield nearly shut down — until Siddharth Lal refused to chase market trends. His identity-first brand strategy turned near-failure into India's most iconic motorcycle story.
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By Avinash Chate — Maharashtra’s #1 Corporate Trainer & Motivational Speaker. Published 2026-06-08.