Jobs To Be Done: What Haier's Washing Machine Taught India's Leaders
A Chinese farmer washed sweet potatoes in a Haier machine — CEO Zhang Ruimin didn't void the warranty. He built a new product. That's Jobs To Be Done, and every Indian leader needs this.
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By Avinash Chate — Maharashtra’s #1 Corporate Trainer & Motivational Speaker. Published 2026-06-13.