Choice Overload India: Sheena Iyengar's Jam Experiment and Why Less Choice Wins
Professor Sheena Iyengar's jam experiment proved it: 6 options converted 30% of shoppers while 24 options converted just 2%. The Paradox of Choice shows that less choice means more decisions — and more sales. Here's what it means for leaders and teams in India.
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By Avinash Chate — Maharashtra’s #1 Corporate Trainer & Motivational Speaker. Published 2026-05-30.