How Tanishq's Karatmeter Exposed India's Gold Scam 2026
A Karatmeter machine revealed 60% of Indians' gold was impure. Tanishq's bold Impure to Pure campaign turned radical transparency into India's #1 jewellery brand.
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By Avinash Chate — Maharashtra’s #1 Corporate Trainer & Motivational Speaker. Published 2026-06-20.