How Tata Nexon Rewrote India's Auto Industry Through Safety and Design
Tata Nexon was written off early. Then it became India's best-selling SUV. Here's the full story of how strategic thinking, safety-first design, and market adaptation turned a struggling model into a market leader.
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By Avinash Chate — Maharashtra’s #1 Corporate Trainer & Motivational Speaker. Published 2026-05-28.