The Universal Mechanic Effect: How Konecranes Earns 50% Revenue Servicing Competitor Cranes
Konecranes services even competitor brands and earns 50% of revenue from maintenance — not manufacturing. The "this is not my job" mindset is what holds Indian professionals back.
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By Avinash Chate — Maharashtra’s #1 Corporate Trainer & Motivational Speaker. Published 2026-04-29.