The Doubled Down Effect: How Crocs Built a Billion-Dollar Brand by Refusing to Change
Crocs was called the world's ugliest shoe and nearly went bankrupt — then used the Doubled Down Effect to cross ₹29,000 crore in revenue. Here's India's real career lesson.
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By Avinash Chate — Maharashtra’s #1 Corporate Trainer & Motivational Speaker. Published 2026-05-06.