How Joe Girard Sold 13,001 Cars: The 'I Like You' Sales Secret India
Joe Girard set the Guinness World Record selling 13,001 cars — not by pitching, but by mailing monthly 'I like you' cards to 13,000 customers with no sales ask.
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By Avinash Chate — Maharashtra’s #1 Corporate Trainer & Motivational Speaker. Published 2026-06-11.