The Pain-Pleasure Principle: Why Employees Run from Feedback and How Leaders Fix It
It's not ego — it's the Pain-Pleasure Principle. Employees avoid feedback because it feels emotionally painful, not because they don't care. Here's how Indian leaders build a feedback culture that feels like support.
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By Avinash Chate — Maharashtra’s #1 Corporate Trainer & Motivational Speaker. Published 2026-05-06.