The Vertical Edge: How Decathlon Built a ₹1.5 Lakh Crore Empire
Decathlon skipped Nike and built its own brands, turning the Vertical Edge into a ₹1.5 lakh crore empire. Here's how this bold strategy applies to your career in India.
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By Avinash Chate — Maharashtra’s #1 Corporate Trainer & Motivational Speaker. Published 2026-05-08.