Why is AMBULANCE written in reverse? That single design choice is the whole lesson on empathy at work. Trait #13 from Stars at India Inc., anchored to the EQ side of your Winning Kite.

Ever wondered why the word AMBULANCE is written in reverse on the front of the vehicle? That one design choice is the entire lesson on empathy. It exists so a driver glancing in the rear-view mirror can read it instantly, grasp the urgency, and make way. Someone thought from the other person's point of view first. That is empathy, or samvedan shilta in Hindi, and it is one of the most undervalued superpowers in any Indian workplace.
In shortUnderstanding Others is Trait #13, and it lives on the EQ, the left side of The Winning Kite (KITE Leadership Framework). In this model your leadership flies like a four-sided kite: Success sits at the top, EQ (Emotional Intelligence) on the left, RQ (Relationship Intelligence) on the right and PQ (Productivity) at the bottom. Empathy is where EQ meets RQ, because understanding your own emotions is what lets you understand everyone else's. You rise on balance, not on strength alone, and empathy is one of the strings that keeps the whole kite steady.
Keep that reversed sign in your mind as you read. The person who designed it did not think about how the word looked from the outside. They thought about how it would look to the one driver who most needed to read it, at speed, in a mirror. That is the shift empathy demands of us at work: stop broadcasting from your own point of view and start seeing the world from the other person's viewpoint.
In any office, understanding the emotions, needs and goals of customers, colleagues and team members is essential. Everyone carries unique thoughts and feelings that change quickly and often go unspoken. So you learn to read the quieter channels, facial expressions, body language, eye contact and tone of voice. Those cues tell you what words leave out. As a seasoned corporate trainer, I have watched empathy transform interpersonal relationships and entire team dynamics, and it always starts with this one move: look through their eyes first.
Empathy pays, and not in a vague, feel-good way. In sales, banking, consulting and business coaching, building genuine rapport with customers helps you understand their real needs, connect on a deeper level, and earn repeat orders. In research and development, understanding the customer is the whole game, because you cannot design a product people love if you cannot feel what they feel. If you can understand and truly listen to your customers' realities, you carry a serious advantage. And an empathetic manager consistently pulls superior performance out of a team.
Think about it role by role. In sales, understanding your customer's needs helps you offer the right product instead of pushing what you want to sell. In banking, knowing a customer's financial reality lets you recommend products that actually fit. In consulting and coaching, knowing the client's goals and hopes is the only way to help them get there. In every case, empathy is what turns a transaction into a relationship.
Empathy is a key part of being a good leader, because leadership is really about understanding how other people feel. When a colleague is under stress, how you notice it and how you respond, that is empathy in action. A true leader recognises when someone is scared, helpless or simply in a bad mood, and adjusts accordingly. People with this trait understand not only their own moods but the emotions of others, and they know how to speak to each person in a way that respects their uniqueness.
Two cricket leaders show this beautifully. Gary Kirsten, the former South African cricketer who coached India, was known for his empathetic style. He believed in understanding the emotions of his players and built strong bonds with them, and that approach helped India win the 2011 ICC World Cup. Sourav Ganguly, as captain, had the same gift, reading his team members' feelings and creating a positive, supportive environment. That is what powered wins like the famous 2002 NatWest Series in England. When a leader shows empathy, you can see the effect directly: a strong bond forms between leader and team, and a workplace where high performance becomes natural.
Office politics exist in every job, between departments, between seniors and juniors. If you want to improve things, you have to step up and lead, and that requires empathy. A boss with empathy understands how people who need help actually feel, and then helps them the right way. If you want to lead at work, you have to learn and use empathy.
Empathy shows up in specific, high-stakes moments. During a price negotiation, a customer will often hide their emotions, and to close a fair deal you need to read their real mindset about value. Smart managers are masters of wordless communication, reading a customer's tone, body language and expression to know what they are truly thinking. A customer-service representative uses the same skill to understand a complaint and resolve it, not just process it.
Empathy also matters when a team member is upset. A good manager can calm someone simply by listening without interrupting, giving them space to pour their heart out and let the emotion flow. And empathy is essential in the most sensitive conversations of all, salaries, performance reviews, or job cuts triggered by events like the pandemic. Handling those with tact is what separates a star from an average professional.
The absence of empathy is expensive. When a professional lacks it, team members start to dislike them and quiet resistance builds. The team senses the missing connection, respect drops, and awkward situations pile up because that person simply cannot read the room. Over time this becomes a serious problem.
Here is a striking way to see why. Look at chimpanzees, our evolutionary cousins. The alpha males who lead the group are not chosen only for raw strength. They rise because of how well they get along with others and how much understanding they show. Even in the animal kingdom, social intelligence beats brute force. That should tell you exactly what makes a human a star employee or a leader at work.
Even marketers now chase deeper understanding of their users, which is why brands reach us through our phones and social feeds asking for feedback. When companies truly grasp what customers want, they build better products. Three stories make the point:
Kimberly-Clark (Huggies). The maker of Huggies diapers ran a survey to understand its users better and discovered that toddlers who wore Huggies eventually wanted to wear regular clothes, not diapers. Reading that emotional signal, the company launched Huggies Pull-Ups, a product that respected the child's growing sense of independence. It became a hit and earned over 400 million dollars in worldwide sales.
Lenovo in China. Trying to grow in China, Lenovo wanted to know what young Chinese people liked and how they felt about technology. It ran a project called Searching Your Soul, handing volunteers computers and asking them to record their daily routines, gadgets, favourite colours and personal style. From that deep listening came a new product, Ziba, tuned to young Chinese tastes, and it succeeded.
Micromax Q55. Closer home, the Indian mobile brand Micromax used empathy to launch the Q55, understanding what women wanted in a phone and building something stylish with features designed for them.
None of these were lucky guesses. They were the payoff of putting yourself in the customer's shoes, exactly like the ambulance designer did.
Empathy is a skill you can diagnose and grow, not a fixed gift. Three practices matter most:
Professionals who struggle with empathy almost always lack active listening. They wait to speak instead of trying to understand. Focus on genuinely hearing others' emotions and perspectives, and the connection with team members and clients follows.
Empathetic people refuse to stereotype others by background, ethnicity or language. They look past the label to the actual person, and in doing so they create an environment where everyone feels respected and valued.
You can train yourself to read tone, body language and facial expressions through nonverbal communication practice. This is how you respond appropriately instead of reacting blindly. And remember the root of it all: empathy begins with self-awareness. The more clearly you understand your own thoughts, emotions and biases, the more accurately you can read someone else. (Daniel Goleman placed empathy at the heart of emotional intelligence for exactly this reason, a helpful nudge, though the Winning Kite frames it as the bridge between your EQ and RQ.)
India offers powerful role models. Dr. Devi Shetty, founder of Narayana Hrudayalaya in Bangalore, let empathy and compassion for patients drive an affordable healthcare model that has saved countless lives. Kunal Shah, founder of FreeCharge and CRED, is known for an empathetic leadership style that built successful startups and a positive work culture. Different industries, same superpower.
Understanding Others does not stand alone on the EQ side of your kite. It flows straight into Leveraging Diversity (Trait #14), because once you can read one person's world, you can start valuing the many different worlds people carry into an Indian workplace of 1,600-plus languages and countless cultures. It also feeds Developing Others (Trait #15), where the empathy to see a struggling team member's potential lets you use the Pygmalion Effect, the way Anil Kumble backed Ravichandran Ashwin back to form, and Service Orientation (Trait #16), which is simply empathy pointed at everyone connected to your work. Master empathy and you unlock the traits on either side of it.
Want to see how these strings tie together into one flying kite? Explore The Winning Kite framework and the full range of corporate training topics we run for teams across India.
Avinash Chate turns the traits in Stars at India Inc. into live leadership & emotional-intelligence workshops. TEDx speaker · 11+ yrs training Army, BRO, RBI, BARC, JSW & 1000+ leaders.
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Avinash Chate TEDx Speaker · Founder, The Future Corporate · Author of Stars at India Inc. Avinash has trained the Indian Army, BRO, RBI, BARC, JSW Steel and 1000+ corporate leaders across India. His work focuses on leadership, emotional intelligence and behavioural training rooted in Indian values and modern business needs. |
Understanding others is empathy in action: putting yourself in another person's shoes and reading their emotions, needs and goals from their point of view. At work it means picking up on tone, body language and unspoken cues from customers, colleagues and team members, then responding in a way that respects their uniqueness, exactly like the reversed AMBULANCE sign that speaks to the driver, not the designer.
Leaders without empathy struggle to motivate teams and to handle stress, conflict and sensitive conversations like appraisals or layoffs. Empathetic leaders such as Gary Kirsten and Sourav Ganguly built trust and belief in every individual, which created high-performing, loyal teams and real trophies. Empathy is what turns a boss into a leader people actually want to follow.
Start with active listening: hear people out fully without interrupting. Respect individuality and drop stereotypes based on background, language or ethnicity. Train yourself to read nonverbal cues, tone, facial expressions and body language. And remember empathy begins with self-awareness, so understand your own emotions and biases first, because you can only read others as clearly as you read yourself.
Understanding Others is Trait #13 on the EQ (Emotional Intelligence), the left side of Avinash Chate's Winning Kite (KITE Leadership Framework). EQ combines with RQ (Relationship Intelligence) and PQ (Productivity) to lift you toward Success at the top of the kite. You rise on balance, not strength alone.
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By Avinash Chate — Maharashtra’s #1 Corporate Trainer & Motivational Speaker. .